Hygge has exploded in popularity amidst growing division and distrust around the world, but the Danish word and its definition are more complicated than it seems. For those who seek happiness, this exploratory documentary travels around the globe to discover the true meaning of hygge and how to find it.
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In 2007, Rocky Walls and Zach Downs started a video production company, 12 Stars Media. Their goal was to use video as a way to connect people. During a trip to Copenhagen in 2016, Zach and Rocky noticed major cultural differences between Denmark and the United States. The pace of life appeared much slower and more relaxed. How Danes spent their time together was a marked difference from Americans. They learned the Danish word "hygge", which explained some of the cultural differences. A few months later, global interest in hygge peaked as well. The 12 Stars Media team has sought to discover the real meaning of the word and share it with the world.